I Manage to Manage the Management

Drumroll, now. This week's reading is...on management~ To be precise, public relations management within organisations.

If you're going to work within an organisation, management is always going to be part of work, and your working relationship. Week 3's reading on theories comes back to haunt us again, because an integral part of understanding the role of public relations management in organisations is systems theory.

Oh come now, stop sighing. Systems theory is useful in providing a way to view organisations and the relationships they have with the environment. It explains the role public relations plays in helping to understand and manage the relationships between an organisation and its investors and public.

Now, in previous weeks we've seen the important roles that PR practitioners play within organisations. To help their clients achieve their goals, PR practitioners with the internal department must be aware of the relationships between their function and that of others within the corporate structure. One of the tasks that a PR practitioner must perform is that of building relationships between employees, to enhance the communication within the organisation and to maintain organisational culture.

Besides playing a key role in organisational relationships, a PR practitioner must also build and mantain relationships with the public, as they are the ones who have the power to affect the organisations, especially during time of upheaval.

As the public is so important to the future of an organisation, it is therefore imperative that the organisation change with the expectations of their audiences and the public.