So, let's get started~

This week, I had my first Intro to Public Relations class.

As far as introductory lectures went, it was typical, but interesting nonetheless. Tanya gave us a brief overview of what public relations was. It was a nice surprise to find out that some of the things we see in publications (think magazines and newspapers) are actually part of public relations.

The example she used in her lecture was that of magazine features like "Editor's Picks" and other product recommendations. The items showcased in features like these aren't actually "handpicked" by the Editor, but rather products sent in to said Editor by PR reps behind those products.

I believe her explanation for it was that it was like advertising, but free, as opposed to having to pay advertising fees for product ad placement.

Perhaps I feel somewhat cheated by this revelation. Now when I read my beauty magazines, I know I'll be wondering whether or not Cleo's Editor really tried out that facial masque or deep-conditioning shampoo, and if the new revolutionary exfoliant mentioned by Cosmo's journalists really perform as described by them or if it's just a marketing line created by a product PR executive.

Tanya also mentioned that protesters often contact media companies prior to their demonstrations so as to have their protest covered. That, at least, wasn't new to me, as I've had a friend--a Political Science major--tell me about how to distinguish real protesters in the Middle East from those who are government-back. (The government-backed "protesters" have neatly printed banners and flyers, have proper news coverage, and aren't the ones arrested by the law enforcement officers, he said.) While unsurprised, it does leave a somewhat odd feeling. Vague dissatisfaction, perhaps. It feels like a lie, like consumers of products and of the news are being, if not lied to, then led to make certain conclusions. To think in a certain way.

Public relations is supposed to be how organizations communicate with the masses with regard to current situations, using the media as a communications tool. There are so many different definitions of the term "public relations". However, entering this course, I cannot help but enter with the bias that PR is about spinning stories to suit a certain angle--one that benefits, certainly, the parent company, and doesn't always reveal the truth to the public.

Perhaps as I venture through this course, I will be further enlightened and I will gain and clearer, less biased view of public relations.