This week, it's all about New Media and its implications within the field of public relations.
Now, public relations concentrtes heavily on communication. With the advances of technology and the rise of new media, relationships can be built differently, and organisations can now communicate along more paths to their audiences and the public. For example, the internet allows PR practitioners to cast their net wider and faster. Many types of people use the internet, spanning the variants of age, race, countries, education, geographical location and socioeconomic factors.
But this rapid advancement of technology can hinder the progress of PR practitioners as well. For example, when using digital software or internet services, one must take into consideration the different systems, not all of which may be compatible. And with technology advancing so quickly, new technology often becomes old too soon, and PR practitioners have to keep up with this everchanging treadmill.
Another minefield that PR practitioners have to wade through is the legal and ethical arena. The new realm of new media comes fraught with areas for legal and ethical challenges. As such, PR practitioners should always disclose both their professional and personal interests.
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Ahh! I hate how technology gets old quickly! Yes i think thats a big problem for PRs but not only for this part of an organization but for others too. Technology rapidly changes and it is a big hassle for an organization to always change with it too.
ReplyDeleteAs for PRs, they need to keep up with the trend of using online software and using it to their advantage. It isn't always easy as everything online is quite complicated when it wants to be :|
Yes, it is true that we can never keep up to technology but I guess that is the beauty of New Media. We are introduced to new and innovative marketing strategies each day because of them.
ReplyDeleteIn our society these days, it is almost rare to find an ethical company; which is quite the doing of my own prejudices. I always feel that big corporations will always be (somewhat) evil while small ones, less so.
Oh btw, my blog address is:
http://1290roz.blogspot.com/
:)